點(diǎn)擊查看:2018年6月大學(xué)英語(yǔ)六級(jí)閱讀100篇
Sarr Elyse took a sip from a plastic cup. Like a practised wine taster, she swilled the dark liquid aroundin her mouth then swallowed.
"I love Coca-Cola and this is not Coca-Cola," she said with a slight grimace(鬼臉).
It certainly wasn't and that's the point of Mecca-Cola-a soft drink named after Islam's holiest land and created to protest against US foreign policy in the Middle East. Senegal is one of the first sub-Saharan African countries to put Mecca-Cola on the market,and it's an obvious choice. The population is 95 percent Muslim and opposition to the war in Iraq has been more vocal here than elsewhere in the region.
Thousands took to the streets to protest against the fighting in Iraq and now Mecca-Cola, which has sales of about five million bottles in Europe. will gives thirsty Senegalese a thought-provoking, alternative thirst reliever to the US brand.
"Being a Muslim, I was attracted by the name Mecca-Cola," said Hassane Brahim Fardoun, the businessman behind the drink's distribution in Senegal."I will do my best to penetrate the Senegalese market with this new product."
The drink's launch coincided with increasing popular opposition to US foreign policy and the first six-packs of Mecca-Cola were delivered to two shops in Senegal's capital Dakar the same week US troops stormed Baghdad. More will follow if it sells well.
He says the advertising campaign has not yet started because posters have not arrived from France, but he has high hopes for word of mouth marketing.
Elyse is one of the first to taste the new drink at a tiny shop in the city centre. Unfortunately for Fardoun, she is Catholic, and a little reserved about whole-heartedly backing the political viewpoints behind Mecca-Cola's existence.
Mecca-Cola has already found fans in Africa, as well as in Europe. The cola with a crusade (改革運(yùn)動(dòng))is the brainchild of French businessman Tawfik Mathlouthi, who launched the drink last November in France as a protest against US foreign policy.
Mecca-Cola is not unique. There is a wide range of similar ideological drinks, like Muslim Up or British-based Qibla-Cola, whose website cries "Liberate your taste". Ironically, the drink that typifies the American way of life was flavoured originally with cola nuts, widely prized in West Africa as a stimulus and a dowry gift at weddings.
1.Mecca-Cola named after Islam's holiest land was produced in order to___________________________.
2.Senegal first put Mecca-Cola on the market because there were_______________to the war in Iraq.
3.As a Muslim, Hassane Brahim Fardoun said he would try his best to______________with the newsoft drink.
4.When were the first six-packs of Mecca-Cola sent to Dakar?
5.Cola nuts were very popular in West Africa of being a gift at weddings as well as______________.
答案:
1.[protest against US foreign policy in the Middle East]
[定位]根據(jù)題干中的Mecca-Cola和Islam's holiest land查找到文章第3段首句。
解析:本題詢問(wèn)生產(chǎn)麥加可樂(lè)的目的。原文中的created對(duì)應(yīng)題干中的produced,created后的不定式to...表目的,to后的內(nèi)容即為答案。
2.[more vocal opposition]
[定位]根據(jù)題干中的Senegal和the war in Iraq查找到第3段最后兩句。
解析:空白處應(yīng)該填入名詞(詞組),題干是對(duì)笫3段最后兩句的近義改寫(xiě),對(duì)末句中and后的內(nèi)容稍加概括即為本題答案。
3.[penetrate the Senegalese market]
[定位]根據(jù)題干中的Muslim,Hassane Brahim Fardoun以及try his best查找到第5段。
解析:題干中的try his best是對(duì)原文直接引語(yǔ)中的do my best的同義改寫(xiě),the new soft drink也指代原文中的this new product,所以原文中do my best to后的penetrate the Senegalese market即為本題答案。
4.[The same week US troops stormed Bagh dad.]
[定位]根據(jù)the first six-packs of Mecca-Cola和Dakar查找到第6段首句。
解析:題干中的sent是對(duì)原文中的delivered的同義改寫(xiě),所以Dakar后面的時(shí)間狀語(yǔ)即為答案。
5.[a stimulus]
[定位]根據(jù)Cola nuts,West Africa以及gift at weddings查找到文章末句。
解析:空白處應(yīng)該填人名詞(詞組),very popular為原文中widely prized的同義改寫(xiě),as well as又對(duì)應(yīng)原文中的and,故as后面的a stimulus為答案。
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