2010年英語考研新題型部分難度較以前難度增加了很多。首先，新題型以排序形式出現(xiàn)還是第一次，而且在題型上和大綱里的排序題也有所差別。按照以往的經(jīng)驗，大綱里排序題一般會給出五個段落，把次序打亂再進行排序即可，而今年的排序要求學(xué)生從六個選項中排除一個干擾項再把其余的選項進行排序，這樣來說，今年的新題型有一定的新穎性在里面;其次，大綱中的排序題給出兩個已知段落，一般是首尾段，再根據(jù)已知的段落進行五選五排序，而今年的排序題只給出來了一個已知選項，而且這個已知選項是倒數(shù)第二段，這樣給考生解題就帶來了很大的難度。

　　另外，從題目的取材方面來說，這篇文章是一篇經(jīng)濟類的文章，摘自2003年第一期《麥肯錫周刊》(The Mckinsey Quartly)本文下方附有原文的鏈接，可供考生參考，11界的考生也需要關(guān)注國外類似的雜志。這本雜志已經(jīng)是第二次被考研英語命題專家選為命題的素材庫了。整個文章主要描述目前歐洲的消費品零售商在歐洲面臨的發(fā)展停滯的問題，但他們卻忽視了在他們身邊一個潛在的市場以及消費者習(xí)慣發(fā)生改變的事實。

　　最后通過和原文對比就會發(fā)現(xiàn)，考研命題專家在出題的時侯把原文的段落進行了組合和刪減速。原文中一段在考題中變成了兩段，而原文中的末尾在考題中又和下一段接在了一起，形成了一個新的段落，這樣給考生解題帶來了非常大的困難。以下附上的是新題型原文以及考研新題型真題，大家可以做以比較，希望對大家的學(xué)習(xí)有所幫助。

　　A wholesale shift in European groceries

　　1、BRetail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad, often with more. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need。

　　2、FWholesale food and drink sales in France, Germany, Italy, Spain, and the United Kingdom (together representing about three-quarters of the European market) came to �166 billion ($167.9 billion) in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate. 3、D All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence。

　　Retailers that master the intricacies of wholesaling in Europe stand to reap substantial gains thereby

　　At least, that is how it looks in the aggregate. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too. 4、G But none of these requirements should deter large retailers (and even some large food producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains。

　　A map of wholesaling

　　5、E Despite variations in detail, wholesale markets in the countries we have examined closely—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores, which unlike large retail chains are too small to buy direct from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafés (or, in some countries, catering)。

　　On the supply side, there are two types of wholesalers. Cash-and-carry ones operate stores, similar to warehouses, where they sell food and drink, mostly to traditional retailers and smaller horeca. Customers select and take away their purchases themselves. Delivery wholesalers, by contrast, deliver goods from their warehouses direct to their customers, mostly midsize or large food service operators. Both types of wholesalers abound in each food category, but delivery wholesalers are particularly numerous; generally small, local family businesses, they supply 50 to 60 percent of the market in all countries. Cash-and-carry outlets serve 10 to 20 percent of it, and other intermediaries, such as retail hypermarkets and a few food manufacturers, supply the rest。

　　Overall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the aggregate figures mask two opposing trends. 6、AThe first and more important is the consumer’s growing preference for eating out: consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005 (Exhibit 1). This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Moreover, demographic change—particularly the increase in the proportion of older, wealthier people in the population—will probably sustain this pattern。

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