第 1 頁:作文 |
第 2 頁:快速閱讀 |
第 3 頁:聽力 |
第 4 頁:完形填空 |
第 5 頁:翻譯 |
第 6 頁:答案 |
Directions:In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7.choose the best answer from the four choices marked[A],[B],[C] and [D].For questions 8-10,complete the sentences with the information given in the passage.
注意:此部分試題請在答題卡1上作答;8-10題在答題卡1上。
1.During economic crisis,customers pay more attention to____________.
[A]the brand name of goods
[B]the label on the goods
[C]the price of the goods
[D]the tag of the goods
2.How many customers kept their loyalties to their brands in 2008?
[A]Less than one of every five people.
[B]Less than 50%.
[C]33%.
[D]19%.
3.Ford has got through this economic crisis not by_____________.
[A]getting help from the government
[B]strategy made by the company
[C]producing efficient cars with affordable price
[D]keeping the long history of their service
4.Facebook succeeds in keeping its users because__________________.
[A]it picks up users who quit Twitter
[B]it updates the site regularly
[C]it makes its site user friendly
[D]it builds more consumer confidence
5.Customers are loyal to Apple because____________.
[A]it is on the top of the Consumer Satisfaction Index
[B]it is good at marketing
[C]it updates its products every year
[D]it is a top brand in America
6.According to Forbes.com,what’s the reason that Starbucks lose its customers?
[A]It abandoned its experience-centered brand identity.
[B]It priced its products much higher than ever.
[C]The smell of the coffee in Starbucks changed.
[D]Dunkin Donuts shattered its strategy.
7.Which of the following is the second best beer according to Brand Key’s list this year?
[A]Sam Adams.
[B]Budweiser.
[C]Heineken.
[D]Coors.
8. According to Brand Keys,the biggest factor of Sam Adams’success was
_________________________________________.
9. An expert attributes the success of Cheerios to___________________________.
10.The fact that New York Yankees currently have the strongest brand outside of their hometown of any sports team is a result of their_________________________.
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