Three English dictionaries published recently all lay claim to possessing a "new" feature. The BBC English Dictionary contains background information on l, 000 people and places prominent in the news since 1988; the Oxford Advanced Learner's Dictionary: Encyclopedic Edition is the OALD plus encyclopedic entries; the Longman Dictionary of English Language and Culture is the LME plus cultural information.
The key fact is that all three dictionaries can be seen to have a distinctly "cultural" as well as language learning content. That being said, the way in which they approach the cultural element is not identical, making direct comparisons between the three difficult.
While there is some common ground between the encyclopedic and cultural entries for the Oxford and Longman dictionaries, there is a clear difference. Oxford lays claim to being encyclopedic on content whereas Longman distinctly concentrates on the language and culture of the English-speaking world. The Oxford dictionary can therefore stand more vigorous scrutiny for cultural bias than the Longman publication because the latter does not hesitate about viewing the rest of the world from the cultural perspectives of the English-speaking world. The cultural objectives of the BBC dictionary are in turn more distinct still. Based on an analysis of over 70 million words recorded from the BBC World Service and National Public Radio of Washington over a period of four years, their 1,000 brief encyclopedic entries are based on people and places that have featured in the news recently. The intended user they have in mind is a regular listener to the World Service who will have a reasonable standard of English and a developed skill in listening comprehension.
In reality, though, the BBC dictionary will be purchased by a far wider range of language learners, as will the other two dictionaries. We will be faced with a situation where many of the users of these dictionaries will at the very least have distinct socio-cultural perspectives and may have world views which are totally opposed and even hostile to those of the West. Advanced learners from this kind of background will not only evaluate a dictionary on how user-friendly it is but will also have definite views about the scope and appropriateness of the various sociocultural entries.
35. What is the passage mainly about?
A) Dressing for effect.
B) How to dress appropriately.
C) Managerial positions and clothing.
D) Dressing for the occasion.
Clothes play a critical part in the conclusions we reach by providing clues to who people are, who they are not, and who they would like to be. They tell us a good deal about the wearer's background, personality, status, mood, and social outlook.
注：critical重要的
Since clothes are such an important source of social information, we can use them to manipulate people's impression of us. Our appearance assumes particular significance in the initial phases of interaction that is likely to occur. An elderly middle-class man or woman may be alienated(疏遠(yuǎn)……) by a young adult who is dressed in an unconventional manner, regardless of the person's education, background, or interests.
注：manipulate控制，操縱
People tend to agree on what certain types of clothes mean. Adolescent girls can easily agree on the lifestyles of girls who wear certain outfits(套裝), including the number of boyfriends they likely have had and whether they smoke or d rink. Newscasters, or the announcers who read the news on TV, are considered to be more convincing, honest, and competent when they are dressed conservatively. And collage students who view themselves as taking an active role in their inter personal relationships say they are concerned about the costumes they must wear to play these roles successfully. Moreover, many of us can relate instances in which the clothing we wore changed the way we felt about ourselves and how we act ed. Perhaps you have used clothing to gain confidence when you anticipated a stressful situation, such as a job interview, or a court appearance.
In the workplace, men have long had well defined precedents and role models for achieving success. It has been otherwise for women. A good many women in the business world are uncertain about the appropriate mixture of "masculine" an d "feminine" attributes they should convey by their professional clothing. The variety of clothing alternatives to women has also been greater than that avail able for men. Male administrators tend to judge women more favorably for managerial positions when the women display less "feminine" grooming(打扮)-shorter hair, moderate use of makeup, and plain tailored clothing. As one male administrator confessed, "An attractive woman is definitely going to get a longer interview, but she won't get a job."
[方法例外]
40. The best title for this passage would be __________.
A) Role of Women and Minorities in Management
B) The Importance of Being Visible
C) Job Performance and Advancement
D) Sex and Career Success
注：關(guān)鍵句在concludes that那句。本題也可通過文中漢語解釋蒙出來。
怎么蒙?看給出的解釋--重要詞匯才給出解釋
看前面細(xì)節(jié)題--把提干關(guān)鍵詞加起來
The more women and minorities make their way into the ranks of management, the more they seem to want to talk about things formerly judged to be best left unsaid. The newcomers also tend to see office matters with a fresh eye, in the process sometimes coming up with critical analyses of the forces that shape everyone’s experience in the organization.
Consider the novel views of Harvey Coleman of Atlanta on the subject of getting ahead. Coleman is black. He spent 11 years with IBM, half of them working in management development, and now serves as a consultant to the likes of AT&T, CocaCola, Prudential, and Merch. Coleman says that based on what he's seen at big companies, he weighs the different elements that make for long-term career success as follows: performance counts a mere 10%, image, 30%; and exposure, a full 60%. Coleman concludes that excellent job performance is so common these days that while doing your work well may win you pay increases, it won't secure you the big promotion. He finds that advancement more often depends on how many people know you and your work, and how high up they are.
Ridiculous beliefs? Not to many people, especially many women and members of minority races who, like Coleman, feel that the scales(障眼物) have dropped from their eyes. "Women and blacks in organizations work under false beliefs," says Kaleel Jamison, a New York based management consultant who helps corporation s deal with these issues. "They think that if you work hard, you'll get ahead-t hat someone in authority will reach down and give you a promotion." She adds, "Most women and blacks are so frightened that people will think they've gotten ahead because of their sex or color that they play down(使不突出) their visibility." Her advice to those folks: learn the ways that white males have traditionally used to find their way into the spotlight.
25. The author is critical mainly of _________.
A) inferior packaging
B) dishonest packaging
C) the changes in package size
D) exaggerated illustrations on packages
It is said that the public and Congressional concern about deceptive (欺騙性的) packaging rumpus (喧囂) started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10. 5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
文章中出現(xiàn)的語言現(xiàn)象：對(duì)比關(guān)系(極端對(duì)比、一般對(duì)比)、轉(zhuǎn)折、例子、絕對(duì)
In the world of entertainment, TV talk shows have undoubtedly flooded every inch of space on daytime television. And anyone who watches them regularly knows that each one varies in style and format. But no two shows are more profoundly opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah Winfrey shows.
注：點(diǎn)名文章講的脫口秀，而且是JS和OW脫口秀
Jerry Springer could easily be considered the king of "trash talk(廢話)". The topics on his show are as shocking as shocking can be. For example, the show takes the ever - common talk show themes of love, sex, cheating, guilt, hate, conflict and morality to a different level. Clearly, the Jerry Springer show is a display and exploitation of society's moral catastrophes (災(zāi)難),yet people are willing to eat up the intriguing predicaments(困境) of other people's lives.
Like Jerry Springer, Oprah Winfrey takes TV talk show to its extreme, but Oprah goes in the opposite direction. The show focuses on the improvement of society and an individual's quality of life. Topics range from teaching your children responsibility, managing your work weekly, to getting to know your neighbors.
Compared to Oprah, the Jerry Springer show looks like poisonous waste being dumped on society. Jerry ends every show with a “final word”. He makes a small speech that sums up the entire moral of the show. Hopefully, this is the part where most people will learn something very valuable.
注：dump傾銷，反傾銷anti-dump
Clean as it is, the Oprah show is not for everyone. The show's main target audience are middle - class Americans. Most of these people have the time. money, and stability to deal with life's tougher problems. Jerry Springer, on the other hand, has more of an association with the young adults of society. These are 18 - to 21 - year - olds whose main troubles in life involve love, relationship, sex, money and peers. They are the ones who see some value and lessons to be learned underneath the show's exploitation.
While the two shows are as different as night and day. both have ruled the talk show circuit for many years now. Each one caters to a different audience while both have a strong following from large groups of fans. Ironically, both could also be considered pioneers in the talk show world.
注：1. circuit圈子 2. ironically具有諷刺意味的
21.Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are______.
A) more family - oriented
B) unusually popular
C) more profound
D) relatively formal
注：第一段
22.Though the social problems Jerry Springer talks about appear distasteful, the audience______.
A) remain fascinated by them
B) are ready to face up to them
C) remain indifferent to them
D) are willing to get involved in them
注：第二段eat up，B和D是一回事。
23.Which of the following is likely to be a topic of the Oprah Winfrey show?
A) A new type of robot.
B) Racist hatred.
C) Family budget planning.
D) Street violence.
注：第三段最后舉了三個(gè)例子。
24.Despite their different approaches, the two talk shows are both________.
A) ironical
B) sensitive
C) instructive
D) cynical
注：instructive-in引導(dǎo)+struct結(jié)構(gòu)→有啟發(fā)的，cynical憤世嫉俗的
25.We can learn from the passage that the two talk shows_______.
A) have monopolized the talk show circuit
B) exploit the weaknesses in human nature
C) appear at different times of the day
D) are targeted at different audiences
注：monopolise壟斷，D對(duì)應(yīng)倒數(shù)第二段。
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
注：第一段說selling，第二段說marketing
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction - the firm and the customer -and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
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