1998年真題。
Directions:
Study the following set of pictures carefully and write an essay in no less than 150 words.
Your essay must be written clearly on ANSWER SHEET 2.
Your essay should cover all the information provided and meet the requirements below:
1. Write out the message conveyed by the cartoon.
2. Give your comments.
真題分析：
本題是考研短文作文中采用漫畫來(lái)作為試題的第一次嘗試。圖中一只母雞在高唱產(chǎn)品承諾，但是我們看一看其承諾會(huì)不禁啞然失笑，因?yàn)樗^的“承諾”只不過的它的本分。漫畫形象生動(dòng)了反映了當(dāng)今社會(huì)上一個(gè)普遍而又奇怪的現(xiàn)象，也就是商家故意混淆“吹噓”和“分內(nèi)事”之間的關(guān)系，從而誤導(dǎo)消費(fèi)者。
本題的難點(diǎn)在于考生需要從大量的文字信息中找到中心思想。這里的一大忌諱就是盲目翻譯打油詩(shī)和母雞的承諾，因?yàn)檫@不僅會(huì)占用很多字?jǐn)?shù)，而且不倫不類的翻譯還會(huì)降低文章的質(zhì)量。這就進(jìn)一步說(shuō)明了在寫作圖畫作文的時(shí)候，抓住中心思想、提煉觀點(diǎn)才是關(guān)鍵。
思路拓展：
職業(yè)道德問題也是中國(guó)的經(jīng)濟(jì)和社會(huì)發(fā)展中一個(gè)值得人們長(zhǎng)期關(guān)注的關(guān)鍵問題之一。在市場(chǎng)經(jīng)濟(jì)大潮中，許多人在利益的驅(qū)使下紛紛都失去了道德和理智，以假冒偽劣產(chǎn)品和劣質(zhì)的服務(wù)來(lái)欺瞞消費(fèi)者，損害消費(fèi)者的利益。相關(guān)話題還包括近年來(lái)社會(huì)上大力抨擊的商業(yè)欺詐問題，以及努力倡導(dǎo)“誠(chéng)信”原則等。相關(guān)的領(lǐng)域幾乎可以囊括各行各業(yè)，包括工業(yè)制造業(yè)、商業(yè)、教育、醫(yī)藥、娛樂界等等熱門行業(yè)和產(chǎn)業(yè)�？忌鷳�(yīng)該注意在平時(shí)搜集相關(guān)資料，做到舉一反三。
范文：
The cartoon presents a hen singing proudly about her promise of producing good-quality eggs. However, a quick glance at her words reveals ironically that the so-called “promise”—round eggs composed of the three necessary parts of shell, white and yolk—is, as a matter of fact, what a hen is supposed to produce.
The hen mirrors a phenomenon that permeates our society, that is, businesses utilize the basic features of their products and services as the selling points for their advertisement campaigns. These “beautiful promises” tend to shape a false impression in the consumers’ mind that the products and services are of extraordinary characteristics. In this sense, the promise of one’s own responsibility is like a method of cheating, and is quite against professional morals, although there is no evidence of dishonesty if the words are examined literally.
In my point of view, other than promising what one should do, the secret for business success is to have the consumers understand what extra advantages they would be provided with. Such an initiative can push businesses to conduct profound research, dedicate themselves to innovation, and concentrate on quality improvement and perfection, thus leading to healthy industry development and positive social effects. Consequently, businesses themselves are surely to benefit more from a wholesome market environment.
譯文：
這幅漫畫顯示了一只母雞正在驕傲地高歌其生產(chǎn)的優(yōu)質(zhì)雞蛋�？墒瞧骋谎鬯f(shuō)的話，我們就能發(fā)現(xiàn)所謂的“承諾”—即下蛋不見棱角，保證蛋皮、蛋清和蛋黃—其實(shí)是任何母雞應(yīng)該做的事情。
這只母雞反映了現(xiàn)在社會(huì)上普遍存在的一個(gè)典型現(xiàn)象，即一些商家在廣告中故意用產(chǎn)品和服務(wù)的基本特征來(lái)作為宣傳的噱頭。這些“美麗的承諾”給消費(fèi)者們?cè)斐闪颂摷俚挠∠螅顾麄冋J(rèn)為面對(duì)著的產(chǎn)品和服務(wù)擁有一些非凡的特點(diǎn)。從這個(gè)意義上來(lái)說(shuō)，對(duì)于自己本該履行的責(zé)任的承諾就好像商業(yè)欺騙，違反了職業(yè)道德，盡管從字面上來(lái)說(shuō)沒有欺詐的痕跡。
我認(rèn)為，商業(yè)成功的秘密不在于承諾做自己應(yīng)該做的事情，而是應(yīng)該讓消費(fèi)者得到額外的好處。這會(huì)促使企業(yè)加大和深入研究工作、致力于創(chuàng)新、關(guān)注產(chǎn)品質(zhì)量的提高和完善，從而取得健康的產(chǎn)業(yè)發(fā)展和積極的社會(huì)效應(yīng)。商家自身也會(huì)因此從一個(gè)更加健康的市場(chǎng)環(huán)境中得到更多的好處。
閃光詞匯及詞組：
so-called: 所謂的
as a matter of fact: 實(shí)際上
utilize: v. 利用
selling points: adj. 賣點(diǎn)
tend to: 易于，傾向于
in this sense: 在這個(gè)意義上，
萬(wàn)能句型：
The cartoon presents…
However, a quick glance at … reveals ironically that…
… mirrors a phenomenon that permeates our society, that is…
In my point of view…Consequently …
相關(guān)鏈接：考研英語(yǔ)高分作文經(jīng)典背誦100篇：經(jīng)典便簽背誦
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