2010年6月大學(xué)英語四級考試全真預(yù)測試題

　　【答案解析】

　　57.【解析】[C]推斷題。意為“在商業(yè)中怎樣對待文化有著不同意見”。 文化在商業(yè)中是一個很具挑戰(zhàn)性的因素,不同的國家與地區(qū)可能會有不同的文化體系。在商業(yè)中，應(yīng)該怎樣對待不同的文化，商業(yè)界存在著不同的看法。

　　58.【解析】[A]細節(jié)題。Pepsi采納的是國際化的商業(yè)風(fēng)格，這與那些主張國際化的派別的意見是相一致的。

　　59.【解析】[C]推斷題。意為“承認商業(yè)世界中文化的多元性”。兩個派別都承認商業(yè)世界中文化的多元性。他們的不同在于，如何對待不同的文化，應(yīng)該搞國際化還是對不同的文化采取不同的策略。

　　60.【解析】[D]主旨題。由文中的例子可以知道，作者主要關(guān)心的并不是研究多種文化形態(tài)，而是文化背景對商業(yè)運作的影響。所以D是正確答案。

　　61.【解析】[B]細節(jié)題。意為“都具有耐心這一素質(zhì)”。即他們并不急于對號入座而是依據(jù)最基本的商業(yè)原則謹慎地建立自己的運行模式。

　　完形填空

　　Part ⅤCloze (15 minutes)

　　Directions:There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C]and [D]on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

　　Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 67 an event takes place, newspapers are on the streets 68 the details. Wherever anything happens in the world, reports are on the spot to 69 the news. Newspapers have one basic 70 , to get the news as quickly as possible from its source, from those who make it to those who want to 71 it. Radio, telegraph, television,and 72 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 73 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 74 and thus the efficiency of their own operations. Today more newspapers are 75 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 76 of the latest news, today’s newspapers 77 and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices 78 advertising. Most newspapers depend on advertising for their very 79 .News-papers are sold at a price that 80 even a small fraction of the cost of production. The main 81 of income for most newspapers is commercial advertising. The 82 in selling advertising depends on a newspaper’s value to advertisers. This 83 in terms of circulation. How many people read the newspaper? Circulation depends 84 on the work of the circulation department and on the services or entertainment 85 in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information 86 the community, city, country, state, nation, and world—and even outer space.

　　67.[A]Just when [B]While [C]Soon after [D]Before

　　68.[A]to give [B]giving [C]given [D]being given

　　69.[A]gather [B]spread [C]carry [D]bring

　　70.[A]reason [B]cause [C]problem [D]purpose

　　71.[A]make [B]publish [C]know [D]write

　　72.[A]another [B]other [C]one another [D]the other

　　73.[A]However [B]And [C]Therefore [D]So

　　74.[A]value [B]ratio [C]rate [D]speed

　　75.[A]spread [B]passed [C]printed [D]completed

　　76.[A]inform [B]be informed [C]to informed [D]informed

　　77.[A]entertain [B]encourage [C]educate [D]edit

　　78.[A]on [B]through [C]with [D]of

　　79.[A]forms [B]existence [C]contents [D]purpose

　　80.[A]tries to cover [B]manages to cover[C]fails to cover [D]succeeds in

　　81.[A]source [B]origin [C]course [D]finance

　　82.[A]way [B]means [C]chance [D]success

　　83.[A]measures [B]measured [C]is measured [D]was measured

　　84.[A]somewhat [B]little [C]much [D]something

　　85.[A]offering [B]offered [C]which offered [D]to be offered

　　86.[A]by [B]with [C]at [D]about

　　【全文翻譯】

　　誰獲得了1994年世界杯足球賽的冠軍?聯(lián)合國發(fā)生了什么事情?批評家如何喜歡新劇?一個事件剛剛發(fā)生，街上就有報紙報道詳情了。世界上無論什么地方發(fā)生事情，現(xiàn)場的消息報道就出現(xiàn)了。報紙有一個基本的目的，即盡快從消息來源地、消息制造者處獲得消息，并把它傳遞給想要知道消息的人。無線電、電報、電視及其他發(fā)明是報紙的競爭對手。雜志和其他通訊方式的發(fā)展也給報紙帶來競爭。然而，這種競爭只是加速了報紙的發(fā)展。報紙很快地利用更新、更快的通訊手段來提高速度，進而改善自身的運作效率。現(xiàn)在發(fā)行的報紙遠遠超過了以前任何時候。競爭也使報紙向其他許多領(lǐng)域擴展。除了不斷為讀者提供最新的新聞外，現(xiàn)在的報紙還通過政治報道和其他的重要事件來教育和影響讀者，通過廣告來影響讀者的經(jīng)濟選擇。大部分報紙依靠廣告收入來維持生存，其售價較低，甚至不足以抵付其成本的一小部分。大部分報紙的收入來源于商業(yè)廣告，而廣告業(yè)務(wù)的成功取決于報紙在客戶(要登廣告的人)心中的價值。這種價值是以發(fā)行量來衡量的。有多少人閱讀該報紙呢?發(fā)行量的大小，很大程度上取決于發(fā)行部門的工作及報紙所提供的服務(wù)或娛樂。但是，很大程度上，報紙作為關(guān)于社區(qū)、城市、國家、州、民族、世界甚至外層空間的信息來源，它的發(fā)行量取決于其對讀者的價值。

　　【答案解析】

　　67.【解析】[A]just在此為副詞，意為“剛剛”，做狀語。此句意為“一個事件剛剛發(fā)生，街上就有報紙報道詳情了”，說明報紙對新聞的反應(yīng)之快。

　　68.【解析】[A]to give和giving都合乎語法，但giving強調(diào)的是正在發(fā)生的動作，而此處重點表達的是“反應(yīng)快”，不是正在做什么。

　　69.【解析】[A]消息、信息要靠收集。

　　70.【解析】[D]后面的不定式短語表示目的。

　　71.【解析】[C]提供信息的目的是為了讓他人知道，所以選C。

　　72.【解析】[B]other意為“其他的”。此句意為：無線電、電報、電視及其他發(fā)明，成為報紙的競爭對手。

　　73.【解析】[A]根據(jù)句中的merely及其后所述內(nèi)容，應(yīng)選however，表轉(zhuǎn)折。

　　74.【解析】[D]使用更新、更快的通信工具，目的是提高速度。

　　75.【解析】[C]報紙是印出來的，先印后看(讀)。

　　76.【解析】[D]“keep sb. 過去分詞”是一種復(fù)合結(jié)構(gòu)，sb.與過去分詞為被動關(guān)系，意為保持這種關(guān)系的繼續(xù)。此句的意思是：報紙不斷地為讀者提供新聞信息。