Part ⅤCloze (15 minutes)
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C]and [D]on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 67 an event takes place, newspapers are on the streets 68 the details. Wherever anything happens in the world, reports are on the spot to 69 the news. Newspapers have one basic 70 , to get the news as quickly as possible from its source, from those who make it to those who want to 71 it. Radio, telegraph, television, and 72 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 73 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 74 and thus the efficiency of their own operations. Today more newspapers are 75 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 76 of the latest news, today’s newspapers 77 and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices 78 advertising. Most newspapers depend on advertising for their very 79 .News-papers are sold at a price that 80 even a small fraction of the cost of production. The main 81 of income for most newspapers is commercial advertising. The 82 in selling advertising depends on a newspaper’s value to advertisers. This 83 in terms of circulation. How many people read the newspaper? Circulation depends 84 on the work of the circulation department and on the services or entertainment 85 in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information 86 the community, city, country, state, nation, and world—and even outer space.
67.[A]Just when[B]While
[C]Soon after[D]Before
68.[A]to give[B]giving
[C]given[D]being given
69.[A]gather[B]spread
[C]carry[D]bring
70.[A]reason[B]cause
[C]problem[D]purpose
71.[A]make[B]publish
[C]know[D]write
72.[A]another[B]other
[C]one another[D]the other
73.[A]However[B]And
[C]Therefore[D]So
74.[A]value[B]ratio
[C]rate[D]speed
75.[A]spread[B]passed
[C]printed[D]completed
76.[A]inform[B]be informed
[C]to informed[D]informed
77.[A]entertain[B]encourage
[C]educate[D]edit
78.[A]on[B]through
[C]with[D]of
79.[A]forms[B]existence
[C]contents[D]purpose
80.[A]tries to cover[B]manages to cover
[C]fails to cover[D]succeeds in
81.[A]source [B]origin
[C]course[D]finance
82.[A]way[B]means
[C]chance [D]success
83.[A]measures[B]measured
[C]is measured[D]was measured
84.[A]somewhat [B]little
[C]much[D]something
85.[A]offering[B]offered
[C]which offered[D]to be offered
86.[A]by [B]with
[C]at[D]about
Part Ⅴ Cloze
【全文翻譯】
誰獲得了1994年世界杯足球賽的冠軍?聯(lián)合國發(fā)生了什么事情?批評家如何喜歡新劇?一個事件剛剛發(fā)生,街上就有報紙報道詳情了。世界上無論什么地方發(fā)生事情,現(xiàn)場的消息報道就出現(xiàn)了。報紙有一個基本的目的,即盡快從消息來源地、消息制造者處獲得消息,并把它傳遞給想要知道消息的人。無線電、電報、電視及其他發(fā)明是報紙的競爭對手。雜志和其他通訊方式的發(fā)展也給報紙帶來競爭。然而,這種競爭只是加速了報紙的發(fā)展。報紙很快地利用更新、更快的通訊手段來提高速度,進而改善自身的運作效率。現(xiàn)在發(fā)行的報紙遠遠超過了以前任何時候。競爭也使報紙向其他許多領域擴展。除了不斷為讀者提供最新的新聞外,現(xiàn)在的報紙還通過政治報道和其他的重要事件來教育和影響讀者,通過廣告來影響讀者的經濟選擇。大部分報紙依靠廣告收入來維持生存,其售價較低,甚至不足以抵付其成本的一小部分。大部分報紙的收入來源于商業(yè)廣告,而廣告業(yè)務的成功取決于報紙在客戶(要登廣告的人)心中的價值。這種價值是以發(fā)行量來衡量的。有多少人閱讀該報紙呢?發(fā)行量的大小,很大程度上取決于發(fā)行部門的工作及報紙所提供的服務或娛樂。但是,很大程度上,報紙作為關于社區(qū)、城市、國家、州、民族、世界甚至外層空間的信息來源,它的發(fā)行量取決于其對讀者的價值。
【答案解析】
67.【解析】[A]just在此為副詞,意為“剛剛”,做狀語。此句意為“一個事件剛剛發(fā)生,街上就有報紙報道詳情了”,說明報紙對新聞的反應之快。
68.【解析】[A]to give和giving都合乎語法,但giving強調的是正在發(fā)生的動作,而此處重點表達的是“反應快”,不是正在做什么。
69.【解析】[A]消息、信息要靠收集。
70.【解析】[D]后面的不定式短語表示目的。
71.【解析】[C]提供信息的目的是為了讓他人知道,所以選C。
72.【解析】[B] other意為“其他的”。此句意為:無線電、電報、電視及其他發(fā)明,成為報紙的競爭對手。
73.【解析】[A]根據(jù)句中的merely及其后所述內容,應選however,表轉折。
74.【解析】[D]使用更新、更快的通信工具,目的是提高速度。
75.【解析】[C]報紙是印出來的,先印后看(讀)。
76.【解析】[D]“keep sb. 過去分詞”是一種復合結構,sb.與過去分詞為被動關系,意為保持這種關系的繼續(xù)。此句的意思是:報紙不斷地為讀者提供新聞信息。
77.【解析】[C]關于politics之類的嚴肅話題,只能選educate。
78.【解析】[B]此句意為:報紙通過廣告影響讀者在經濟生活中的選擇。
79.【解析】[B]大多數(shù)報紙依靠廣告收入來維持生存,此現(xiàn)象人人皆知。
80.【解析】[C]報紙的售價之低,不足以抵付成本的一小部分。符合上下文關于廣告收入的說法。
81.【解析】[A]收入來源應該用source。因為source指河流、泉水的發(fā)源地;常指抽象事物的根源或來源以及資料、信息的出處或來源。origin起源,起因。指事物后來發(fā)生、發(fā)展變化的最初起點,或指人的出身和血統(tǒng)。
82.【解析】[D]succeed in為固定短語。此句意為:廣告業(yè)務的成功,取決于報紙在客戶(要打廣告的人)心中的價值。
83.【解析】[C]根據(jù)上下文,此處應該用一般現(xiàn)在時的被動語態(tài),此句意為:報紙在客戶心中的價值,是靠發(fā)行量衡量的。
84.【解析】[C]該句意為:發(fā)行量的大小,很大程度上取決于發(fā)行部門的工作及報紙所提供的服務功能和娛樂功能。
85.【解析】[B]offered作services和entertainment的定語。
86.【解析】[D]information后面接介詞about,表示“關于”。
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