Part ⅤCloze (15 minutes)
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C]and [D]on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 67 an event takes place, newspapers are on the streets 68 the details. Wherever anything happens in the world, reports are on the spot to 69 the news. Newspapers have one basic 70 , to get the news as quickly as possible from its source, from those who make it to those who want to 71 it. Radio, telegraph, television, and 72 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 73 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 74 and thus the efficiency of their own operations. Today more newspapers are 75 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 76 of the latest news, today’s newspapers 77 and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices 78 advertising. Most newspapers depend on advertising for their very 79 .News-papers are sold at a price that 80 even a small fraction of the cost of production. The main 81 of income for most newspapers is commercial advertising. The 82 in selling advertising depends on a newspaper’s value to advertisers. This 83 in terms of circulation. How many people read the newspaper? Circulation depends 84 on the work of the circulation department and on the services or entertainment 85 in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information 86 the community, city, country, state, nation, and world—and even outer space.
67.[A]Just when[B]While
[C]Soon after[D]Before
68.[A]to give[B]giving
[C]given[D]being given
69.[A]gather[B]spread
[C]carry[D]bring
70.[A]reason[B]cause
[C]problem[D]purpose
71.[A]make[B]publish
[C]know[D]write
72.[A]another[B]other
[C]one another[D]the other
73.[A]However[B]And
[C]Therefore[D]So
74.[A]value[B]ratio
[C]rate[D]speed
75.[A]spread[B]passed
[C]printed[D]completed
76.[A]inform[B]be informed
[C]to informed[D]informed
77.[A]entertain[B]encourage
[C]educate[D]edit
78.[A]on[B]through
[C]with[D]of
79.[A]forms[B]existence
[C]contents[D]purpose
80.[A]tries to cover[B]manages to cover
[C]fails to cover[D]succeeds in
81.[A]source [B]origin
[C]course[D]finance
82.[A]way[B]means
[C]chance [D]success
83.[A]measures[B]measured
[C]is measured[D]was measured
84.[A]somewhat [B]little
[C]much[D]something
85.[A]offering[B]offered
[C]which offered[D]to be offered
86.[A]by [B]with
[C]at[D]about
Part Ⅴ Cloze
【全文翻譯】
誰(shuí)獲得了1994年世界杯足球賽的冠軍?聯(lián)合國(guó)發(fā)生了什么事情?批評(píng)家如何喜歡新劇?一個(gè)事件剛剛發(fā)生,街上就有報(bào)紙報(bào)道詳情了。世界上無(wú)論什么地方發(fā)生事情,現(xiàn)場(chǎng)的消息報(bào)道就出現(xiàn)了。報(bào)紙有一個(gè)基本的目的,即盡快從消息來(lái)源地、消息制造者處獲得消息,并把它傳遞給想要知道消息的人。無(wú)線電、電報(bào)、電視及其他發(fā)明是報(bào)紙的競(jìng)爭(zhēng)對(duì)手。雜志和其他通訊方式的發(fā)展也給報(bào)紙帶來(lái)競(jìng)爭(zhēng)。然而,這種競(jìng)爭(zhēng)只是加速了報(bào)紙的發(fā)展。報(bào)紙很快地利用更新、更快的通訊手段來(lái)提高速度,進(jìn)而改善自身的運(yùn)作效率,F(xiàn)在發(fā)行的報(bào)紙遠(yuǎn)遠(yuǎn)超過(guò)了以前任何時(shí)候。競(jìng)爭(zhēng)也使報(bào)紙向其他許多領(lǐng)域擴(kuò)展。除了不斷為讀者提供最新的新聞外,現(xiàn)在的報(bào)紙還通過(guò)政治報(bào)道和其他的重要事件來(lái)教育和影響讀者,通過(guò)廣告來(lái)影響讀者的經(jīng)濟(jì)選擇。大部分報(bào)紙依靠廣告收入來(lái)維持生存,其售價(jià)較低,甚至不足以抵付其成本的一小部分。大部分報(bào)紙的收入來(lái)源于商業(yè)廣告,而廣告業(yè)務(wù)的成功取決于報(bào)紙?jiān)诳蛻?要登廣告的人)心中的價(jià)值。這種價(jià)值是以發(fā)行量來(lái)衡量的。有多少人閱讀該報(bào)紙呢?發(fā)行量的大小,很大程度上取決于發(fā)行部門(mén)的工作及報(bào)紙所提供的服務(wù)或娛樂(lè)。但是,很大程度上,報(bào)紙作為關(guān)于社區(qū)、城市、國(guó)家、州、民族、世界甚至外層空間的信息來(lái)源,它的發(fā)行量取決于其對(duì)讀者的價(jià)值。
【答案解析】
67.【解析】[A]just在此為副詞,意為“剛剛”,做狀語(yǔ)。此句意為“一個(gè)事件剛剛發(fā)生,街上就有報(bào)紙報(bào)道詳情了”,說(shuō)明報(bào)紙對(duì)新聞的反應(yīng)之快。
68.【解析】[A]to give和giving都合乎語(yǔ)法,但giving強(qiáng)調(diào)的是正在發(fā)生的動(dòng)作,而此處重點(diǎn)表達(dá)的是“反應(yīng)快”,不是正在做什么。
69.【解析】[A]消息、信息要靠收集。
70.【解析】[D]后面的不定式短語(yǔ)表示目的。
71.【解析】[C]提供信息的目的是為了讓他人知道,所以選C。
72.【解析】[B] other意為“其他的”。此句意為:無(wú)線電、電報(bào)、電視及其他發(fā)明,成為報(bào)紙的競(jìng)爭(zhēng)對(duì)手。
73.【解析】[A]根據(jù)句中的merely及其后所述內(nèi)容,應(yīng)選however,表轉(zhuǎn)折。
74.【解析】[D]使用更新、更快的通信工具,目的是提高速度。
75.【解析】[C]報(bào)紙是印出來(lái)的,先印后看(讀)。
76.【解析】[D]“keep sb. 過(guò)去分詞”是一種復(fù)合結(jié)構(gòu),sb.與過(guò)去分詞為被動(dòng)關(guān)系,意為保持這種關(guān)系的繼續(xù)。此句的意思是:報(bào)紙不斷地為讀者提供新聞信息。
77.【解析】[C]關(guān)于politics之類的嚴(yán)肅話題,只能選educate。
78.【解析】[B]此句意為:報(bào)紙通過(guò)廣告影響讀者在經(jīng)濟(jì)生活中的選擇。
79.【解析】[B]大多數(shù)報(bào)紙依靠廣告收入來(lái)維持生存,此現(xiàn)象人人皆知。
80.【解析】[C]報(bào)紙的售價(jià)之低,不足以抵付成本的一小部分。符合上下文關(guān)于廣告收入的說(shuō)法。
81.【解析】[A]收入來(lái)源應(yīng)該用source。因?yàn)閟ource指河流、泉水的發(fā)源地;常指抽象事物的根源或來(lái)源以及資料、信息的出處或來(lái)源。origin起源,起因。指事物后來(lái)發(fā)生、發(fā)展變化的最初起點(diǎn),或指人的出身和血統(tǒng)。
82.【解析】[D]succeed in為固定短語(yǔ)。此句意為:廣告業(yè)務(wù)的成功,取決于報(bào)紙?jiān)诳蛻?要打廣告的人)心中的價(jià)值。
83.【解析】[C]根據(jù)上下文,此處應(yīng)該用一般現(xiàn)在時(shí)的被動(dòng)語(yǔ)態(tài),此句意為:報(bào)紙?jiān)诳蛻粜闹械膬r(jià)值,是靠發(fā)行量衡量的。
84.【解析】[C]該句意為:發(fā)行量的大小,很大程度上取決于發(fā)行部門(mén)的工作及報(bào)紙所提供的服務(wù)功能和娛樂(lè)功能。
85.【解析】[B]offered作services和entertainment的定語(yǔ)。
86.【解析】[D]information后面接介詞about,表示“關(guān)于”。
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