Here's to Your Health
As the only freshman on his school's varsity(代表隊(duì)) wrestling team, Tod was anxious to fit in with his older teammates. One night after a match, he was offered a whisky bottle on the ride home. Tod felt he had to accept, or he would seem like a sissy. He took a swallow, and every time the bottle was passed back to him, he took another swallow. After seven swallows, he passed out. His terrified teammates carried him into his home, and his mother then rushed to the hospital. After his stomach was pumped, Tod learned that his blood alcohol level had been so high that he was lucky not to be in a coma or dead.
Although alcohol sometimes causes rapid poisoning, frequently leads to long-term addiction, and always threatens self-control, our society encourages drinking. Many parents, by their example, give children the impression that alcohol is an essential ingredient of social gatherings. Peer pressure turns bachelor parties, fraternity initiations (同仁聯(lián)誼會(huì)入會(huì)) , and spring-semester beach vacations into competitions in "getting trashed. " In soap operas, charming characters pour Scotch whiskey from crystal bottle as readily as most people turn on the faucet for tap water. In films and rock videos, trend-setters party in nightclubs and bars. And who can recall a televised baseball or basketball game without a beer commercial? By the age of 21, the average American has been drinking on TV about 75, 000 times. Alcohol ads appear with pounding frequency—in magazines, on billboards, in college newspapers—contributing to a harmful myth about drinking.
Part of the myth is that liquor signals professional success. In a men's magazine, one full-page ad for Scotch whiskey shows two men seated in an elegant restaurant. Both are in their thirties, perfectly groomed, and wearing expensive grey suits. The windows'are draped (懸掛) with velvet (天鵝絨) > the table with spotless white linen. Each place-setting consists of a long-stemmed water goblet, silver utensils and thick silver plates. On each plate is half-empty cocktail glass. The two men are grinning and shaking hands, as if they've just concluded a business deal. The caption reads, "The taste of success. "
Contrary to what the liquor company would have us believe, drinking is more closely related to lack of success than to achievement. Among students, the heaviest drinkers have the lowest grades. In the work force, alcoholics are frequently late or absent, tend to perform poorly, and often get fired. Although, alcohol abuse occurs in all economic classes, it remains most severe among the poor.
Another part of the alcohol myth is that drinking makes you more attractive to the opposite sex. "Hot, hot, hot," one commercial's soundtrack(電影配樂) begins, as the camera scans a crowd of college-age beachgoers. Next it follows the curve of a woman's leg up to her bare hip and lingers there. She is young, beautiful, wearing a bikini. A young guy, carrying an ice chest (箱子), positions himself near to where she sits. He is tan, muscular. She doesn't show much interest—until he opens the chest and takes out a beer. Now she smiles over at him. He raises his eyebrows and, invitingly, holds up another can. She joins him. This beer, the song concludes, "attracts like no other. "
Beer doesn't make anyone sexier. Like all alcohol, it lowers the levels of male hormones in men and of female hormones in women—even when taken in small amounts. In substantial amounts, alcohol can cause infertility(不生育) in women and impotence (陽(yáng)萎|) in men. Some alcoholic men develop enlarged breasts, from their increased female hormones.
The alcohol myth also creates the illusion that beer and athletics are a perfect combination. One billboard features three high-action images: a baseball player running at top speed, a surfer riding a wave, and a basketball player leaping to make a dunk shot. A particular light beer, the billboard promises, "won't slow you down. "
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